Blockbuster is introducing a holiday promotion that will let Netflix subscribers rent Blockbuster movies for free. Here’s how it works: Netflix members can turn in the tear-off flaps from any red Netflix envelopes for free rentals at any Blockbuster store. It’s a bold move, but how well will it work? The Netflix crowd seems to be a loyal bunch.
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At least this is how I interpret this. If not, I think they are sending mixed signals.
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You know those handy mailers that you’ve been sending back to Netflix for ages as you eagerly await the next few flicks in your queue? Apparently, those buggers have cost the US Postal Service a staggering $41.9 million in additional labor costs over the past two years…
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According to Netflix Chief Executive Reed Hastings, the LG partnership will hopefully be “the first of many such deals” for the company, and he added that he’d love to “see a hundred Netflix-capable boxes,”
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